Marketing Practices

Welcome to upfinances.com. We are committed to being transparent about how our Service works, how we handle your information, and our relationships with Lending Partners and Service Providers. Please read this carefully to understand our practices.

Capitalized terms used herein are defined in Terms of Service.

1. WHO WE ARE

We are not a lender, creditor, or financial institution. We do not make credit decisions, provide loans, or guarantee loan approvals.

We operate in two main capacities:

This business model enables us to provide our Service to you free of charge, while also generating revenue, improving our Service, and sustaining our operations.

If you are uncomfortable with our Lending Partners and Service Providers processing your information or if you do not wish to receive marketing communications for credit-related products and services, we advise against using our Service.

2. HOW WE FIND YOU A LENDER

When you submit a request on our Site, we share your data with Lending Partners to identify a lender interested in offering you a loan.

Important Notes:

If multiple lenders express interest, our system will likely prioritize the lender offering us the highest compensation for connecting with you.

If no lenders in our network express interest, we may resubmit your information through one of our Lending Partners, who will attempt to match you with lenders again. This increases your chances of finding a lender.

3. THE LENDER WILL REACH OUT TO YOU

Once we identify a Lending Partner interested in offering you a loan, we share your information with them. They may use your information to contact you about loan options and market their services via SMS, email, or phone calls, even if you do not proceed with the loan offer.

To opt out, you will need to follow such lender’s specific instructions provided in their communications.

4. YOU ARE RESPONSIBLE FOR CHECKING LOAN TERMS

As a lead generator, we:

Tribal and Offshore Lenders:

We strongly recommend you carefully review and compare loan offers from multiple lenders before making any financial commitments.

5. WE MAY ADVERTISE OTHER FINANCIAL SERVICES

If no lenders are found for your request, we may:

If you click on these ads, including answering any surveys, we may share your contact information with the respective advertisers so they can contact you directly.

These advertisements support our free-to-consumer Service and help find relevant financial products.

Clicking on these ads is not a condition to receive any service, product, or loan approval.

6. WE WILL SEND YOU MARKETING COMMUNICATIONS

By using our Service, you consent to receive ongoing marketing communications via email, SMS, and phone calls from us, our Lending Partners and Service Providers with whom we share your data.

These communications may include promotions, advertisements, and updates about loan or other financial services.

You can opt out of receiving marketing communications at any time, without impacting your ability to connect with a lender or obtain a loan or other advertised services. To stop receiving marketing communications, simply click the unsubscribe link or follow the instructions provided in the marketing communications.

7. WE VALUE YOUR PRIVACY

We handle your data in accordance with applicable privacy laws and our Privacy Policy.

While we strive to ensure the privacy and security of your information, we do not control the privacy practices of third-party entities. We strongly encourage you to review their privacy policies independently.

8. CONTACT US

If you have any questions or concerns about our Marketing Practices disclosure or how your data is handled, please contact us at: contact@upfinances.com

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